new
Early Release Outside Japan
To Customers Outside Japan
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海外先行発売
現在、本書は日本国外のお客様を対象に先行販売しております。
日本国内での販売は、12月中旬を予定しております。
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Book Description / Artist Statement
NERO Big Shot Hair Polaroids started during the pandemic, when I began making wigs, wearing them myself, and having my wife photograph me with Polaroid. I didn’t really know where it was going, and I never started it with the idea of making a book. I just kept doing it.
As a hairstylist, I’ve always been interested in how much hair can change the way a person looks and feels. With these images, I wanted to turn that idea toward myself and see how many different characters I could become.
Over time, the Polaroids became something very personal to me. Each one is unique, and together they became a record of experimentation, transformation, humor, and the simple pleasure of continuing to create.
The book includes an essay by New York based critic and curator Bob Nickas and is designed by STUDIO 191 NY.
Publication Details
“NERO Big Shot HAIR Polaroids”
All Photographs by NERO (Yuhei Nerome) and Shizuka
Text by Bob Nickas
Translations by Sayuri Okamoto
Art Direction & Book Design: STUDIO 191 NY
David Ortega, Nick Thompson
Printed in Japan by Yamada Photo Process Co., Ltd.
Bound by Shibuya Bunsenkaku Co., Ltd.
Publisher: Yasutomo Yamada
Published in 2026 by YAMADA Book publishing in an edition of 1000 copies
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◯Author Profile
About NERO
NERO is a Japanese hairstylist based in New York. Born in Tokyo, he moved to Paris in 2014 and later to New York, building an international career across fashion and editorial. His work has appeared in Vogue, i-D, Dazed, Another, POP, Fantastic Man, and Purple, with projects for brands including Helmut Lang, Coach, Diesel, Supreme, Nike, and Y-3. In 2020, he began YOUTH BY NERO, an ongoing personal project centered on portraiture. His first photobook, YOUTH BY NERO, was published in 2024 and exhibited in Tokyo and Los Angeles.
◯Designer Profile
About STUDIO 191 NY
STUDIO 191 is a multidisciplinary design and creative practice founded in New York City in 1996 by Laura Genninger. For three decades, the studio has partnered with national and international clients across heritage, fashion, publishing and culture, from established luxury houses to independent companies. Its collaborators include designers, artists, architects, stylists, writers and producers working in fashion, art, streetwear, beauty, media, sport and lifestyle, across all media platforms.
The STUDIO 191 methodology is collaborative and process-driven, creating original concepts and new aesthetic directions tailored to each client and project.
Clients include Abercrombie & Fitch, AnOther Magazine, Another Man, Atmos, Calvin Klein, Dazed Media, Emilio Pucci, Furniture Co., Givenchy, Harper's Bazaar, i-D, Index Magazine, Jil Sander, Marc Jacobs, Nike, Phaidon, Rizzoli, Richardson Magazine and Supreme.
Founder / Lead Creative Director
Laura Genninger
Partner / Senior Art Director and Designer
David Ortega
Art Director / Designer
Nick Thompson